How to Market Your Business for Success

Running a business can be a rewarding experience for many entrepreneurs. However, it can be difficult to make sure your business is visible to potential customers. The following guide provides simple tips and tricks on how to market your business for success.


Television and Radio:

Television and radio marketing are some of the most effective ways to advertise a business. However, it's important to remember that television and radio have changed significantly in recent years. While advertising on traditional broadcast television and radio can be successful in some situations, it's often more effective to advertise via online television and radio services. For example, YouTube can be a great way to advertise a product or service through short video clips. There are also other services such as Spotify which can be a great choice for audio advertisements.

Social Media Marketing:

Social media is a great way to market a product or service. There are a variety of platforms available for marketing, including Facebook, Twitter, Instagram, WhatsApp, and more.

There are two separate ways you can advertise using social media. While you can directly purchase advertising space from many social media companies, it's also possible to advertise for free if you can create fun, engaging content for users. For example, a video that provides real value to its users will often be shared organically. If a small ad is embedded in a video like this, it's often possible to increase viewership of an ad without having to spend money. 

Online Advertisements:

Google, DoubleClick and a variety of advertising networks offer a way to share information about your product or service online. In many cases, you can design an online advertising campaign to target a specific demographic of your choice. For example, if you're selling a hair gel product for men, you can create an advertisement that will be targeted to 20 to 40 year old men from a certain income bracket. Ads can be targeted based on age, geographic location, gender, level of education, income, and much more. 

Email Marketing:

Email marketing is one of the oldest forms of advertising on the internet. Email marketing isn't effective for getting new customers, but it can be a great way to build a new customer list. However, it's important to make sure that you have permission from a customer before sending him or her a marketing email. One great way to get permission is through the use of an opt-in mailing list.

For example, imagine that you have a website that sells razors. If you want people to sign up for your email marketing list, you can offer a free 10 percent coupon for anyone who signs up for your email marketing list. This will reduce the odds of your email marketing campaign being marked as spam.


Phil Shawe is the Co-Founder and Co-CEO of TransPerfect.